Home / Insights
things worth
reading first.
Fifteen guides on the things clients actually ask us — what a reel needs in its first second, what an agency should cost in India, how much Meta budget is enough, and how to get a month of content out of one shoot day. No gated PDFs, no fluff.
Instagram Reels strategy for Indian small businesses in 2026
The hook, the cadence and the shot list that turn a local business page into a feed people actually follow — built from what runs for food, retail, jewellery and hospitality clients every month.
11 min read·14 July 202614 guides shown
How one shoot day becomes 30 pieces of content
A month of content doesn't need a month of shoots. Here is the pre-production, the block plan and the drip schedule behind a full month of content from one visit.
10 min read·2 July 2026 03 ChoosingHow to compare social media agency quotes in India
Three quotes, three very different numbers, and no obvious way to tell which is fair. Here is what actually separates them — and the line items nobody mentions until the invoice.
11 min read·20 June 2026 04 PlaybookDo hashtags still work on Instagram in India?
Short answer: yes, but not the way they did in 2019. Here is what hashtags do now, how many to use, and the five-tag structure that works for local Indian brands.
8 min read·8 June 2026 05 IndustryA content calendar that works for restaurants and cafés
What to post each week, when to post it, and the formats that actually fill tables instead of just filling the feed — built for Indian restaurants and cafés.
9 min read·26 May 2026 06 InfluencerBarter vs paid: how to work with creators in India
When barter genuinely works, when you have to pay, how the creator tiers behave in India, and the brief terms that stop a collaboration going sideways.
10 min read·12 May 2026 07 InfluencerWhy micro-influencers out-convert celebrities for local brands
Ten creators with 15,000 followers each will out-perform one with 150,000 for a local business almost every time. Here is the arithmetic behind why.
8 min read·28 April 2026 08 AdsHow much Meta ad budget a small business actually needs
How to find the minimum daily spend that actually lets a campaign learn, how to split it, and how to read cost per lead honestly.
11 min read·14 April 2026 09 SeoLocal SEO and Google Business Profile for Indian businesses
The map pack decides who gets the call. Here is what actually moves it — profile completeness, reviews, proximity, and the local keyword work most businesses skip.
10 min read·30 March 2026 10 IndustrySocial media for jewellery brands: what actually sells
Jewellery is bought on trust and worn on occasion. Your content has to do both jobs — here is the split that works for Indian jewellers.
9 min read·16 March 2026 11 IndustryInstagram marketing for hotels and resorts in India
Direct bookings are worth far more than OTA bookings. Here is the content mix that shifts guests from the aggregator to your own inbox.
9 min read·2 March 2026 12 Playbook27 reel hooks that actually stop the scroll
A hook is not a caption or a title card. It is the first second. Here are 27 that work, grouped by what they do to the viewer.
8 min read·16 February 2026 13 PlaybookWhat actually belongs in a brand kit
Not a 60-page brand bible. The eight things a small business actually needs so that everything it publishes looks like it came from the same place.
9 min read·2 February 2026 14 PlaybookThe Indian festival marketing calendar, done properly
India gives you a commercial moment almost every month. Most brands sleep through them and then post a generic greeting on the day. Here is the planned version.
10 min read·19 January 2026 15 PlaybookHow to brief a content agency so you get what you wanted
Most disappointing agency work traces back to a vague brief and unstructured feedback. Here is the template, and the approval process that fixes both.
9 min read·5 January 2026Nothing matches that.
Try a broader word — “reels”, “hooks”, “seo”.
want this done
for you instead?
Reading is free. So is the audit. Send us the brand and we’ll tell you what we’d change first.